Aghh! Too many topics all at once to give it my best attention but here goes......

News of the world feature

Thought this was quite a nice publicity idea to bring the George name to the fore but had to read the offer several times to understand what was actually being offered and still not entirely sure if it is just month by month feature or if there will also be an overall winner at the end of the campaign. The clothes that were featured this time on the 'models' did not particularly do any of them justice and certainly would not make me rush to Asda to buy. I realise they have been styled by, I presume a professional, but thought there must have been better choice of items that would suit the girls. Maybe there is some merit in using real models with legs that go up to their armpits to show jeans at there best! No disrespect to the girls, who were all very slim and pretty!

Brands

I think it would be a great idea for George to stock brands. I do not think they should be separated into their own section but intermingled throughout the departments. Therefore encouraging people to notice George items as well, which would compliment the brands. I think to also sell on line as well as instore to obtain more coverage. I do not think they should be limited to certain areas but should be available in mens and ladies casual and smart. With this in mind I have been trying to think of good examples that would realisticly fit into the George priceing levels. Brands such as Miss Sixty or Deisel for example would be too expensive. So my only thoughts were for some of the labels they sell in Republic such as Soul Cal, Life and Legend or Henleys. These are all popular, not too expensive, but high fashion brands, producing both mens and womens wear, T-shirts, sweatshirts, jackets, jeans as well as more dressier skirts, blouses and shirts. If you wanted to take it a step further they also do accessories.

Bag for Life

When I go food shopping I always take my own 'bag for life'. When I go clothes shopping I never think to do this currently. However, once I have made a purchase any subsequent items I buy I will say 'don't worry about a bag ' and put it in the bag with the first purchase. As long as there is room! I think I would prefer a coated plastic type to cloth but do not think I would buy at the moment. I would still adopt my current policy in saving and recycling. I do not think I would necessarily buy a George one if I ever do decide to go down that route. If I was to take a shopping bag out with me as force of habit I would sooner buy a large bag I had chosen as a sort of accessory. I do think once we are more adjusted to reusing bags on clothes purchases as we have become in food buying situations it is a great idea to give away reusable bags, therefore benefiting from the free advertising. As far as the suggested illustrations are concerned, I disliked the style of the first four, with number 3 'bag it don't bin it' coming in as the corniest slogan. The style of these is far more suited to food shopping than clothes shopping. My favourite bags were numbers 5 and 6 as I liked the shape of the bag as well as the bright yellow and black colours and the very girlie flowery designs. They are 'happy' feeling colours and designs. Which clothes shopping should be.