I blogged early last time as I was going away and did not get the blog topic until my return, so thought I would do it this time and hope it is still useful and not too late. My first reaction to what makes a brand good quality was 'price'. You get what you pay for. But on reflection feel that reputation counts for a huge amount of how I feel about a brand. I do not consider George clothing to be good quality, but do think it is good for the price. I have never had any issues with items I have bought from George, with regard to durability or how they wash, so in that respect I guess they are good quality. However in my head I never have any great expectations for quality from George. I would consider from the list of shops provided that ASOS and Matalan were very cheap quality and beneath George. I believe this is true from experience from items I have bought and they have not lasted. Florence and Fred and TU would be equal in Quality to George. M & S and Next would be better quality than George. I am not sure why I think the later are better, other than their reputation. They have always promoted themselves as always willing to exchange their goods, 'No questions asked' if unhappy with the item for any reason. This instils a confidence in the buyer that the company back their products 100%, therefore making us think the products must be good quality. This therefore is my suggestion for George to impart their improved quality to the public by endorsing all products with money back guarantee if not completely satisfied. This may in fact currently be the case anyway but is not promoted to my knowledge. The last shop, Topshop, I think is quite expensive compared to the others mentioned and do not feel they offer particularly good quality for the price. I feel here you are very much paying a premium for the high fashion brand targeting youngsters. Finally I think to bring George up a level in considered quality you need to improve the presentaion of the goods within the shop. I think at the moment it is presented as 'supermarket' clothing rather than George as a clothing retailer in its own right. I think the George area should be more defined and updated.